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New Identity, Website, and Uniforms Unveil the New Face of Kindness Hotel


Kindness Hotel has undergone a complete transformation! In collaboration with a top design team, we have crafted a brand-new visual identity that reinterprets our core value of “Kindness” through a modern design lens. This refreshed look delivers a more refined and thoughtful experience for travelers seeking comfortable and high-quality business accommodations. Our comprehensive brand upgrade reflects our unwavering commitment to service excellence and continuous innovation in the hospitality industry.

New Identity, Website, and Uniforms Unveil the New Face of Kindness Hotel
Kindness Hotel has undergone a complete transformation! In collaboration with a top design team, we have crafted a brand-new visual identity that reinterprets our core value of “Kindness” through a modern design lens. This refreshed look delivers a more refined and thoughtful experience for travelers seeking comfortable and high-quality business accommodations. Our comprehensive brand upgrade reflects our unwavering commitment to service excellence and continuous innovation in the hospitality industry.

A Shining New Identity Leading the Way Forward
The newly refreshed brand identity of Kindness Hotel, meticulously crafted in collaboration with Transform Design, and we have infused the design language with our spirit of “kindness, professionalism, and forward-thinking leadership”. The redesigned logo retains the iconic five-pointed star while infusing it with new meaning — the star, formed by interconnected human shapes, symbolizes our role as a welcoming hub that connects travelers from all walks of life. This radiant star not only represents our vision for the future and our determination to move forward but also highlights Kindness Hotel’s solid reputation, built over more than 30 years in Taiwan’s hospitality industry.

Kindness Hotel Launches New Official Website to Elevate Reservation Experience
In line with our refreshed brand identity, Kindness Hotel is proud to unveil our brand-new official website, designed to offer guests a smoother, more intuitive browsing experience. This digital upgrade enhances both usability and mobile responsiveness, making it easier than ever for travelers to find and reserve the branch that best suits their needs. The new site features a dedicated FAQ section that consolidates key information frequently asked by guests, ensuring a seamless journey from search to reservation. Every detail of the website reflects our core value of “Kindness”, delivering an user experience that is thoughtful, welcoming, and efficient.
With a simplified and more intuitive reservation process, the redesigned interface significantly reduces the time needed to complete a reservation. Its modern, streamlined design brings a more convenient and enjoyable digital experience to every traveler.

Kindness Hotel Unveils New Uniforms, Redefining Modern Hospitality Culture
At Kindness Hotel, uniforms are more than just daily attire. Moreover, they are a vital extension of our brand identity. In collaboration with renowned Taiwanese design brand OqLiq, we’ve reimagined what hotel uniforms can represent in the context of contemporary hospitality. Departing from traditional suit styles, our new uniforms feature functional dress shirts in the brand’s signature color palette, worn by our front desk team. With sharp tailoring and professional color coordination, the new design embodies a sleek, modern aesthetic that reflects the evolving spirit of the hotel industry.
In our design language, the elements of our Corporate Identity System (C.I.S.) are thoughtfully translated into the details of our uniforms, turning each garment into a “readable” expression of our brand values. Every line and every color choice echoes our brand spirit.
The new uniforms are not only visually refined but also prioritize comfort and functionality. Made with water-repellent and moisture-wicking fabrics, they are designed to meet the demands of long working hours while ensuring breathability and flexibility. In line with our commitment to sustainable hospitality, the uniforms are crafted from mono-material fabrics to enhance recyclability. This conscious material selection reflects our dedication to environmental responsibility within the hotel industry.

Embarking on a new chapter at Kindness Hotel, continuously enhancing the guest experience.
The launch of our refreshed brand identity, new official website, and redesigned uniforms marks a significant milestone in Kindness Hotel’s journey. As a business hotel brand with deep roots in Taiwan, we remain dedicated to our core value of “Kindness”, striving to elevate our service standards and thoughtfully care for the needs of every guest, ensuring guests to fully experience the consistent warmth and thoughtfulness of Kindness Hotel. 
We believe this brand renewal is just the beginning of an even better hospitality experience. Looking ahead, we will continue enhancing our public spaces and dining services across all locations, allowing every traveler to fully experience the signature friendliness and attentiveness that define Kindness Hotel.